Elevate B2B Marketing News: Social Engagements Hit New Low, Gen Z B2B Buyer Study, Bing’s New AI Image Creator, & Marketing’s Rising Importance
By Lane Ellis
Millennial and Gen Z B2B buyers are many and demanding online [Report]
64 percent of business buyers are in the millennial and Gen Z demographic, with the B2B buyers in these groups more likely to express dissatisfaction relating to purchase experiences than those in older groups — two of several findings of interest to B2B marketers contained in newly-published Forrester report data. Digital Commerce 360
The Most Impactful Trends of 2023, per Agencies
69 percent of marketing executives have said that short-form video is the 2023 trend that will have the greatest impact on clients and the marketing industry, while 43 percent pointed to influencer marketing as a trend expected to have strong impact, with 43 percent having also pinpointed the smarter delivery of personalized experiences, according to recently-released survey data. MarketingCharts
Marketing’s strategic importance continues to rise
40.9 percent of marketers see a greater strategic role for marketing in their business in 2023, up 10 percent from 2022, while 35.5 percent of B2B marketers noted that marketing is fully understood within their organization — two of numerous findings of interest to digital marketers contained in newly-released marketing survey data. Marketing Week
Microsoft Bing Tests Image Creator In Search Results
Microsoft’s Bing search engine has begun testing the addition of a feature for the creation of prompt-driven artificial intelligence (AI) generated images, harnessing the technology of DALL-E to augment it’s Prometheus-powered AI search capabilities, Microsoft recently announced. Search Engine Roundtable
LinkedIn Adds Option to Tag Chats with a ‘Starred’ Function
Microsoft’s LinkedIn has rolled out a new option offering the helpful ability to use stars to denote especially important private message conversations on the professional social media platform, adding a new way for B2B marketers to organize direct messages, LinkedIn announced recently. Social Media Today
The Rise of AI Content Generation Stirs Brand Reputation Fears
By 2025 some 30 percent of outbound marketing messaging from large firms will be synthetic digital content built using generative AI, according to Gartner forecast data, and Adweek takes a look at how brands have their work cut out when it comes to monitoring and protecting brand reputation. Adweek
[bctt tweet=”“As generative AI continues to transform everything from how creators make art to how people develop written content, the ability to see how content was created is more important than ever.” — @AndyParsons of @Adobe” username=”toprank”]
AI-created images lose U.S. copyrights in test for new technology
The U.S. Copyright Office has ruled that AI image-generation tools are different than other traditional tools used by digital artists, and that the images the AI tools create should not be granted copyright protection, the latest legal decision surrounding the rapidly emerging amount of generative AI-produced online content. Reuters
Meta Announces Initial Test of ‘Meta Verified’ Paid Verification Scheme on Facebook and IG
Meta’s Facebook and Instagram have instituted a premium plan with new …read more
Source:: Top Rank Blog
