Elevate B2B Marketing News: LinkedIn Tops 900M Members, Microsoft’s Growing OpenAI Investment, & New Global Digital Trends Report
By Lane Ellis
LinkedIn Now Up to 900 Million Members, Continues to See ‘Record Levels’ of Engagement
Microsoft’s latest quarterly performance report has revealed that its LinkedIn (client) professional social network has topped the 900 million member mark and seen record levels of engagement, with the number of user sessions expanding by 18 percent, accompanied by revenue that grew by 10 percent during the most recent quarter year-over-year, and a ten-fold increase in newsletter creation on the platform, Microsoft recently announced. Social Media Today
2023 Global Digital Report [Meltwater / We Are Social]
During 2022 some $27.51 billion was spent on online influencer activities, which was a 20.4 percent increase year-over-year, while influencer advertising represented 4.1 percent of total digital advertising spending during 2022, a rise of 4.6 percent year-over-year, with 71 percent of brands having said that they expect influencers to play a bigger role in 2023, according to newly-released data from Meltwater’s Digital 2023 Global Overview Report. Meltwater
Here’s what B2B is borrowing from B2C commerce
73 percent of B2B buyers have come to expect a B2C-type purchasing experience, as sales on B2B commerce websites climbed to over $1.6 trillion during 2021, an increase of 17 percent — two of several findings of interest to B2B marketers contained in recently-published report data, and VentureBeat takes a look at the B2B-B2C crossover shifts taking place in 2023. VentureBeat
B2B Brands Urged To Use Email Signatures, Messaging [Study]
Email signatures saw click-through rates (CTR) from 0.5 percent to 0.8 percent, representing the top spot in newly-released study data, with LinkedIn ads also having recorded some of the top CTR performance, according to benchmark findings of interest to B2B marketers. MediaPost
Microsoft & OpenAI Extend Deal To Make AI Accessible To Everyone
The partnership that helped drive the popular ChatGPT artificial intelligence (AI) chatbot technology has been extended, with Microsoft leaning in to the partnership in the form of a multi-billion dollar investment over multiple years, OpenAI and Microsoft recently announced. Search Engine Journal
Account-Based Marketing Is On the Rise [Report]
66 percent of B2B marketers have said that their organization uses account-based marketing (ABM), and some 82 percent of those who don’t noted that they plan to start doing so over the next year — two of numerous findings of interest to B2B marketers contained in newly-published report data. ANA
The 99:1 rule: How to invest in a recession
Economic headwinds are causing B2B firms to adjust the traditional notion of 95 percent of customers being out-of-market, and shift economic demand even more to future buyers, and Marketing Week takes a look at how B2B brands are investing in advertising that is focused on driving future success. Marketing Week
[bctt tweet=”“Even in good times, only 5% of customers are ready to buy right now. …read more
Source:: Top Rank Blog
