Elevate B2B Marketing News: Business Sector Tops Trust Barometer, Digital-First Changes CX, Top Brand Challenges, & Google’s AI Plans

2023 Edelman Trust Barometer: Business is only institution viewed as ethical, competent
62 percent of global respondents in Edelman’s annual Trust Barometer have said that they place the most trust in businesses, topping the 59 percent achieved by second-place category non-governmental organizations (NGOs), achieving top marks for both competency and ethical factors, according to data from the newly-published survey. PRWeek

Gartner Survey: 84% Of Leaders Cite Customer Data & Analytics As ‘Very Or Extremely Important’ For Achieving Goals
84 percent of both B2B and B2C leaders have noted that they consider customer analytics and data as very or extremely important in reaching 2023 organizational goals, while 80 percent have highlighted the importance of increasing digital channel effectiveness — two of several findings of interest to B2B marketers contained in recently-released report data. Demand Gen Report

New Report Shows that Time Spent Using Social Apps Rose to New Highs in 2022
Consumers spent more than 2 trillion hours using social media mobile apps during 2022 on Android devices alone, with the most gains in new U.S. users during the year coming from the BeReal app, as TikTok took in the most in-app revenue — two of numerous statistics of interest to digital marketers shown in newly-published report data. Social Media Today

More core industries go hard core for B2B digital commerce
B2B buyers have pinpointed a smooth purchasing process as their most desired digital feature, while digital commerce as a whole has been growing in adoption in the B2B sector as digital-first initiatives continue to expand, according to recently-released B2B eCommerce survey data. Digital Commerce 360

What Challenges Are Brands Facing When Reaching Target Audiences?
54 percent of marketing decision-makers have said that understanding customer needs based on data is a top brand challenge, with 53 percent singling out the creation of personalized ad experiences, and 50 percent who said driving insights from customer data, according to newly-published survey data. MarketingCharts

Marketers Finally Make Digital Ads More Relevant, Data Shows
A mere six percent of overall U.S. consumers have said the digital ads they see are very relevant, while those in the Gen Z demographic noted greater ad relevance, with 56 percent of consumers noting they are either somewhat or very likely to click on a digital ad that is relevant to their interests — a number that was up from 43 percent in 2021, according to findings contained in a new digital advertising relevance survey. MediaPost

Changing Customer Journeys Are Impacting CX Strategies
64 percent of primarily B2B marketers have noted that the shift to digital-first customer journeys has changed their customer experience (CX) strategy either very or extremely much, with 35 percent having said that they are very or extremely confident in their CX strategy for winning and retaining customers — two of several …read more

Source:: Top Rank Blog