Elevate B2B Marketing News: B2B Visual Search, ABM Use Rises, LinkedIn’s New B2B Search Features, & Google’s New Headline Limits
By Lane Ellis
The Top Strategies B2B Marketers Plan to Explore in 2023
42 percent of B2B marketers have indicated that they plan to explore artificial intelligence (AI) marketing and sales strategies more in 2023, with 32 percent pinpointing video marketing, and 30 percent influencer marketing — the top three new strategies B2B marketers are looking to use more this year, according to newly-publishing survey data. MarketingProfs
LinkedIn Previews New Job and B2B Product Search Options Coming in 2023
Microsoft-owned LinkedIn has previewed an array of new features the professional social media platform plans to implement in 2023, including better search options and new job filtering criteria, LinkedIn (client) recently announced. Social Media Today
Visual Search for B2B Marketing Success: Olga Andrienko on Marketing Smarts [Podcast]
B2B marketers are increasingly looking to visual search as a brand differentiator, in a landscape that has yet to take advantage of visual search that way that B2C marketers have, and Semrush’s vice president of brand marketing Olga Andrienko recently took a look at opportunities and challenges. MarketingProfs
[bctt tweet=”“If you’re not sure whether you need visual search, or if you’re not sure and if you don’t have resources internally, see it as an experiment and seek out help externally.” — Olga Andrienko @Olgandrienko” username=”toprank”]
Google Drops 110 Character Limit From Article Headline Structured Data
Search giant Google has made changes to its previous article headline hard limit of 110 characters, instead replacing it with a suggestion to be concise to avoid truncation on certain devices — a change that potentially gives B2B marketers new options for search engine optimization (SEO), Google recently announced. Search Engine Roundtable
Microsoft Bing With ChatGPT Reportedly Launching In March
Microsoft’s Bing search engine expects to incorporate the artificial intelligence (AI) capabilities of the ChatGPT chatbot software in order to deliver enhanced search results, stemming from collaboration the two organizations have had since 2019, Microsoft recently announced. Search Engine Journal
What Types of Brand Messaging Appeal to Americans?
54 percent of U.S. consumers have said that humorous brand messaging was the most appealing — down from 57 percent a year ago — with motivational with reassuring content seeing the biggest gains between November 2021 and November 2022, according to newly-released survey data of interest to digital marketers. MarketingCharts
Account-Based Marketing Is On the Rise [ANA]
66 percent of B2B marketers have indicated that they utilize account-based marketing (ABM) programs, while 87 percent believe that adding ABM insights to traditional lead-based strategies tops the list when it comes to maximizing revenue generation, according to recently-published findings from the Association of National Advertisers (ANA). ANA
A look at the US digital audio market in 2022: How big, who’s listening, and what are they listening to [Report]
When it comes to digital audio consumption, adoption is …read more
Source:: Top Rank Blog
