Elevate B2B Marketing News: B2B Trust Strategy, Google’s AI Search Plans, Instagram Expands Bio Links, & Influencer Compliancy Data
By Lane Ellis
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers
71 percent of the top B2B marketing performers have said they place significant trust in their marketing metrics, compared to just 15 percent of under-performers, while 80 percent of top performers said they had the necessary tools to track marketing results, compared to only 24 percent of those in the under-performing category — four of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingCharts
Manufacturers must evolve as B2B ecommerce goes mainstream
63 percent of European B2B digital and commerce leaders said that they expect to spend up to 20 percent more on digital objectives in 2023 than they did during 2022, while 24 percent said that they have implemented a systematic change management process, according to recently-released B2B eCommerce report findings. Digital Commerce 360
Why B2B Marketers Need to ‘Prove It’ With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]
In light of high levels of consumer skepticism, B2B marketers face significant challenges in building trust, and Melanie Deziel, chief content officer at StoryFuel recently explored the benefits that B2B marketers can gain from backing up their content marketing efforts using corroboration, demonstration, and education. MarketingProfs
[bctt tweet=”“Corroborate with other people’s opinions, demonstrate by showing the truth behind your claims, and then educate to make sure that they understand what they need to trust you.” — Melanie Deziel @mdeziel” username=”toprank”]
Instagram Adds the Capacity to Display Up to 5 Links in Your Profile Bio
In testing since 2021, Meta-owned Instagram has rolled out the ability to display up to five separate links on profile pages on the platform, giving brands a significant increase from the previous single link that page biographies could include, Instagram recently announced. Social Media Today
AI spending will jump to $154 billion worldwide in 2023
An increase of 27 percent during 2023 over 2022 global spending on artificial intelligence (AI) has been predicted, with 2023 spending set to climb to $154 billion, while overall AI spending is expected to eventually top the $300 billion mark by 2026, according to newly-published IDC forecast data of interest to B2B marketers. Insider Intelligence
LinkedIn Expands its Company Commitments Display to More Surfaces
Microsoft-owned LinkedIn (client) has rolled out a new update that expands the visibility of a company’s values — such as work-life balance, diversity, equity and inclusion (DEI) — on the professional social platform, and which also allows prospective employees to voice their interest in working for a particular organization, LinkedIn recently announced. Social Media Today
Google planning new search engine while working on new search features under Project Magi
Search giant Google has set forth plans to expand its AI offerings with its Project Magi initiative, which could have a limited …read more
Source:: Top Rank Blog
