Elevate B2B Marketing News: B2B Marketing Budgets Rising, Thought Leadership’s Growing Role, Instagram’s New Notes, & Influencer Spending Climbs

Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
41 percent of marketers have said that they plan to increase their influencer marketing spending in 2023, with 34 percent of B2B marketers having noted that they plan to increase overall marketing budgets — two of several findings of interest to digital marketers contained in newly-released survey data. MediaPost

Why tightly connected branding yields higher online B2B sales [Forrester Survey]
Despite 53 percent of B2B marketers noting that they have completed a purchase through a digital channel, how smoothly that process takes place is in need of improvement to reduce friction and complexity, according to recently-published Forrester Research report findings. Digital Commerce 360

Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn
Some 60 percent of B2B thought leadership producers have said that they see the content they produce helping to maintain their brand awareness during a downtown, while 61 percent said that content could be more effective at demonstrating value, according to newly-released B2B thought leadership report findings. Adweek

Breaking the B2B Sales and Marketing Stalemate [ANA Podcast]
B2B marketers face obstacles when waiting too long to make necessary changes that drive confidence, collaboration, and trust, often postponing decisions that create legitimate change, and the Association of National Advertisers (ANA) takes a look at some of the ways that marketers are overcoming these challenges. ANA

[bctt tweet=”“In an era of reduced demand, the best sales organizations will invest more of their time nurturing existing relationships and mapping out new strategic relationships they need to build.” — Alyssa Merwin Henderson of @LinkedIn” username=”toprank”]

The Biggest Obstacles to Succeeding With Data-Driven B2B Marketing
67 percent of B2B sales and marketing decision makers have said that they are either fairly or completely confident in their overall marketing and sales data quality, while 34 percent pinpointed inaccurate customer data as a key obstacle when it comes to data-driven marketing — two of several statistics of interest to B2B marketers contained in recently-published Dun & Bradstreet report data. MarketingProfs

Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M Visits
Developing social media platform Mastodon saw visitor traffic climb by 588 percent during November, with the greatest number of users accessing the Twitter-rival from the U.S., Germany, and the U.K., according to newly-released traffic analysis data on interest to digital marketers. MediaPost

As influencer marketing grows up, brands, agencies experiment with new content tools like bots
89 percent of marketers presently utilizing influencer marketing expect to maintain or increase their investment in it during 2023, while the 2022 global influencer market will reach $16.4 billion — up from $13.8 billion during 2021, according to recently published data. DigiDay

The Types of Social Media Content Employees Are Most Likely to Share
When it comes to the type …read more

Source:: Top Rank Blog