Elevate B2B Marketing News: B2B Intent Data, LinkedIn’s New CTA Buttons, Marketing’s Rising Role, & Top Social Platform Study

Microsoft results top forecasts, shares jump 8% as AI juices sales
Microsoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its productivity segment including LinkedIn (client) among those topping expectations, as LinkedIn revenue increased by eight percent, with Microsoft’s overall advertising and search revenue rising by 3.4 percent to top the $3 billion mark, Microsoft recently announced. Reuters

The Value of Intent Data for B2B Go-to-Market Teams
45 percent of B2B marketers have said that potential customer intent data is most useful for account expansion, with some 42 percent pinpointing its success for advertising, and 35 percent for lead generation — three of numerous findings of interest to B2B marketers contained in newly-published survey data. MarketingProfs

[bctt tweet=”“Commercial organizations will prioritize buyer intent data as a key input to enable reps to focus on the right opportunities, not all opportunities.” — Alyssa Merwin Henderson of @LinkedIn” username=”toprank”]

Social Media Marketers Dish on Top Platforms, Formats, and Content Types
90 percent of social media marketers have said that building an active online community is critical to 2023 success, and when it comes to return-on-investment (ROI), 25 percent of social media marketers consider Instagram the top platform, followed by 23 percent who said Facebook, 14 percent YouTube, 12 percent TikTok, and 11 percent LinkedIn, according to recently-released global HubSpot survey data. MarketingCharts

Report: Marketers Continue To Lag Significantly On Sustainability Front
A scant 43 percent of marketers have said they include sustainability metrics within their organization’s dashboard key performance indicators (KPIs), while 94 percent of client-side marketers noted that marketers need to act with greater bravery and use experimentation to drive sustainability changes, according to newly-published report data. MediaPost

More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones
As authenticity has grown in importance among digital marketing efforts, more brands are turning to older influencers rather than creating separate campaigns for certain demographic groups, and DigiDay takes a look at some of the flexibility and advantages influencer marketing offers when it comes to brand storytelling. DigiDay

Alphabet Growth Slows Again in Q1 as YouTube Ad Revenue Falls for 3rd Quarter in a Row
During the first quarter of 2023 Google parent firm Alphabet recorded its third straight quarter with falling revenue from its YouTube property, which had a three percent revenue drop with revenue of $6.7 billion, as overall year-over-year Alphabet revenue climbed by three percent year-over-year, to $69.8 billion, Alphabet recently announced. The Wrap

Marketing Has Taken on More Responsibilities Since the Pandemic
41.4 percent of chief marketing officers have said that they now see marketing as being responsible for revenue growth, a figure that was up from the 32.7 percent mark recorded in 2020, while 91.4 pinpointed brand, …read more

Source:: Top Rank Blog