Elevate B2B Influence: Strengthen Your 2023 With Our Top 10 B2B Influencer Marketing Posts
By Lane Ellis
2022 has seen B2B marketers continuing to find creative new uses of influencer marketing, which has proven to be more recession-proof than other marketing tactics — and why 2023 is expected to see even more marketers and brands utilizing the power of B2B influence. We’ve been fortunate to feature many fine articles on our blog over the year that explore how B2B marketers are making the most of social media marketing to elevate and achieve new levels of success.
We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to and reading the TopRank Marketing blog — which will celebrate its 20th year in 2023.
The expertise our team has acquired in helping some of the leading brands in the world including Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a wide range of marketing programs has often made it here to our marketing blog. To help our B2B blog community grow its social media marketing knowledge, we’re happy to once again present our annual list of the most popular B2B influencer marketing posts of the year.
The B2B influencer marketing articles that were our most popular of the year are listed below, and we hope they can play a part in helping you ask the right questions and continue to provide best-answer solutions to the challenges we’ll all face together in 2023.
We give many thanks to you — our dedicated readers, for continuing to make the TopRank Marketing blog a go-to B2B marketing resource for two decades.
Our Most Popular B2B Influencer Marketing Posts in 2022:
1. 2022 B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions — Lee Odden
This year saw the release of our comprehensive 2022 B2B Influencer Marketing Research Report, featuring Brian Solis, Jay Baer, Ann Handley and many others in 59 pages rich with survey insights, case studies from B2B brands, predictions from top B2B marketing experts, a list of 20 top influencer marketing practitioners from major global B2B brands, and much more.
With all that, it’s no wonder the blog post announcing the report by our CEO Lee Odden was the most popular B2B influencer marketing post of 2022 on our blog.
So what’s next when it comes to B2B marketing? What do digital-first B2B influencers look like? What are the best practices and technologies for influencer marketing? How important is it for B2B brands to build influence with their employees and senior executives?
This report answers all of those questions and more including insights from some of the top B2B brands in the world including AT&T Business, Salesforce, Dell, IBM, SAP, Oracle, LinkedIn, SAS, Demandbase, Treasure Data, MarketingProfs and of course, our team at TopRank Marketing.
Check out all of Lee’s 2,600+ posts here, and follow him on Twitter and LinkedIn.
<img class="alignnone size-full wp-image-31440" src="https://www.toprankblog.com/wp-content/uploads/BrianSolisQuoteImageA600w.png" alt="Brian Solis Quote …read more
Source:: Top Rank Blog
