Elevate B2B Content: Learn From Our Top 10 Content Marketing Posts

Learn from our top 10 B2B content marketing posts of 2022 woman and umbrella image

What were the top B2B content marketing articles that published on the TopRank Marketing blog this year?

Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it also represents a significant part of the reason the need for search technology began in the first place.

We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another unique year, for a wide-range of major B2B clients. As 2023 draws ever closer, we wanted to take time to share our top 10 content marketing articles of the year — each filled with insights, best practices, research, examples, and a look at the future.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which will celebrates its 20th year in 2023.

This selection of our top 10 content marketing posts of the year can serve as a valuable resource, filled with practical examples and relevant topics for digital B2B marketing professionals from CMOs to creators and copywriters.

We hope that you’ll find these articles useful well into 2023 and far beyond.

Now, sit back and join us as we move on to the top 10.

Our Most Popular Content Marketing Posts of 2022:

1. Fast-Forward: 4 Business Problems Solved by B2B Content Marketing — Joshua Nite

In our top content marketing post of the year, our senior content marketing manager Joshua Nite shares how content can help build relationships, purpose, empathy and more.

Businesses face unique problems connecting with buyers, and B2B content marketing is well-positioned to solve more of them that you might think.

You can check out all of Josh’s posts here, and follow him on Twitter and LinkedIn.

[bctt tweet=”“Be a caring companion to your audience. After all, marketers are the keepers of data — we know these people and what they’re struggling with. We’re in a unique position to create uplifting content.” — Joshua Nite @NiteWrites” username=”toprank”]

2. The Business Case for Awesome B2B Content — Joshua Nite

What is the business case for creatively awesome B2B content?

In our second most popular content marketing post of the year, Joshua shares how awesome content with smart amplification gets results, including four convincing examples that show why awesome is better for B2B.

[bctt tweet=”“Awesome content doesn’t overwhelm the story you’re telling the audience — in fact, it makes your message more likely to stick.” — Joshua Nite @NiteWrites” username=”toprank”]