Elevate B2B: 10+ Mentoring & Volunteering Opportunities For B2B Marketers

Mentoring and volunteering opportunities for B2B marketers business professionals image

What can B2B marketers do during this National Volunteer Month to help inspire and elevate the industry and the world around us?

April is National Volunteer Month, making it a great time to look at what some of the biggest brands in the world are doing when it comes to volunteering efforts, and explore some of the organizations that B2B marketers can get involved with to give back and help others.

Mentoring is also a powerful way for B2B marketers to strengthen the industry, and we’ll explore opportunities to share your expertise and time in both volunteer and mentor programs.

Let’s jump right in and take a look at ten-plus ways B2B marketers can get involved in mentoring and volunteering.

1 — Microsoft & Malcolm’s List

For National Volunteer Month, Malcolm Harden, vice president and general manager and federal partnerships leader at Microsoft created a handy “Malcom’s List” image, highlighting many of the ways professionals can get involved in community volunteerism.

Malcolm shared several of the organizations where he has volunteered his time — including the American Council for Technology – Industry Advisory Council (ACT-IAC) — in a recent LinkedIn post.

2 — Adweek’s Executive Mentor Program

For Musa Tariq, CEO of GoFundMe, the community of connections he’s made as a mentor in Adweek’s Executive Mentor Program have been a highlight of his personal journey, as he laid out in a LinkedIn post.

The Adweek Executive Mentor Program helps advance diversity, equity, and inclusion (DE&I) among corporate executives, by pairing mid to senior-level marketers with leading CMOs and other corporate suite members for one-on-one guidance from mentors.

[bctt tweet=”“If marketers can get people to buy shoes and phones, why can’t we raise awareness to things that need help? We should all be using our skill set for good as much as possible.” — Musa Tariq @musa” username=”toprank”]

3 — Google & Start Small Think Big

Monique E. Liburd, senior trademark counsel at Google, was recently recognized by non-profit organization Start Small Think Big for her pro bono work — another way that professionals in marketing and other industries can give back to the community.

“It’s an incredible organization doing important work for Black, Latinx, and other marginalized small business communities. Definitely consider picking up a volunteer shift if you have finance, marketing, or legal expertise! The volunteer experience is efficient and well organized,” Monique noted of the group.

Start Small Think Big’s hashtag and motto, “We’re #AllForSmall. Because small businesses make a big difference,” sums up the organization’s purpose, and the group offers a wide array of volunteer opportunities for professionals in the legal, marketing, and finance sectors.