DSPs prepare for heavy lifting within Privacy Sandbox
Since January 4, the countdown has begun for Google withdrawing full support for third-party cookies within its market-leading web browser Chrome.
While many debate the practicalities of Google abiding by its publicly stated timeline of phasing out third-party cookies by the close of 2024, the need for action is clear.
In the week following the January 4 commencement date — when Chrome began its phased 1% depreciation trial — Raptive’s chief strategy officer Paul Bannister posted some early findings of what the industry may come to expect over the coming 12 months.
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Source:: Digiday
