By Doug Brown

Take a close look at the various aspects of keyword research. You will find that it focuses a lot on the online behavioral traits of the target audience and uses information about the audience demographics, what they do, where they go, who they like, and what type of content they prefer. Usually, the domain of keyword research is within the boundaries of SEO. But times are changing, and you can expand the scope of keyword research by digging into social media, explains an expert at an SEO company in India.

There is enough reason to turn to social media for conducting keyword research. A person spends three hours per day on social media on average, making it a treasure trove of information about users who share a lot of information about their online behavior across the platforms.

This article will highlight how you can dig into the social media landscape to unearth keywords that you can use for SEO in your content and target PPC ads.

Delve deep inside the Twitter search functionality

Twitter is different from other social media platforms because it always presents fresh content based in real-time, and you will never find any outdated content. Twitter does not preserve any content for several days as it presents content chronologically which automatically pushes back old content out of sight. Twitter is always in the present that makes it ideal for finding time sensitive keywords. Tap on the ‘explore’ section to look at interesting topics.

Among several options, pay attention to the topics under ‘trending’ and ‘for you.’ You will discover topics relevant to your area and industry. However, this technique is effective only for those active on Twitter as they can access a vast inventory of long-tail keywords and topic ideas for use in the SEO campaign.

Use the ‘Auto complete’ search functionality of YouTube

To get the most from YouTube for bolstering your keyword research, you must look beyond its recreational aspects and focus on its search engine capabilities. Remember that YouTube is just behind in popularity among search engines. It is an excellent place to discover related keywords by typing the primary keyword in the search bar. Indeed, all the keywords that surface against the search query might not be useful, but you can scan the list and be pleasantly surprised to discover some keywords that you did not encounter when searching at other places.

Get a glimpse of the audience behavior by using the options of Facebook Ad targeting

While you might be confident of knowing enough about your target audience because of your extensive research within the SEO domain, the fact is that you do not know the complete picture, but Facebook knows every bit of it. Since people share a lot of personal information on social media, you can see a lot about their behavioral traits that provide valuable insights that you can use to reach out to them through your SEO campaign. …read more

Source:: Social Media Explorer

Author: Aaron