Digital Marketing Expert Weighs In on Plumbing Marketing
Plumbing services are essential to many people’s everyday lives, yet it can be challenging to stand out and gain new customers. That’s why digital marketing is an excellent way for plumbing businesses to market their services and reach potential customers.
We spoke with digital marketing expert Clint L. Sanchez with BlakSheep Creative on the best practices for plumbing businesses regarding digital marketing.
Clint is the owner and plumbing marketing expert at BlakSheep Creative, a Denham Springs, Louisiana-based digital marketing and advertising agency. He recommends using online resources such as social media, search engine optimization (SEO), pay-per-click (PPC) ads, and email campaigns to reach potential customers.
Content Creation
According to Sanchez, the most important thing plumbing businesses can do is create content specifically designed for their target audience.
“When someone searches online looking for a plumber, they’re likely looking for advice or solutions to their problem,” said Sanchez. “Creating helpful, educational content will help establish your business as an authority in the plumbing industry and will draw potential customers to your website.”
“We once had a client argue with us that, by telling people how to do simple tasks like unclogging a toilet or fixing a leaky faucet, they were giving away ‘free plumbing service’,” he said. “But we explained to them that by gaining their trust as a knowledgeable and helpful source of information, people would be more likely to hire them for the more complex jobs.”
Sanchez recommends creating content such as blog posts, infographics, videos, and podcasts that offer helpful advice or insight into the plumbing industry. “You’ll want to make sure you optimize your content for search engines by using relevant keywords throughout,” he said. “This will help ensure that more people find your website when searching for plumbing services in your area.”
Sanchez also recommends offering discounts or other incentives for customers who subscribe to your website or follow you on social media. This will help keep your plumbing business top-of-mind with potential customers.
By utilizing digital marketing, plumbing businesses can reach more potential customers and grow their business. With the right strategies in place, they can create an online presence that will help them stand out from their competitors and provide valuable services to their customers.
Social Media
Regarding social media, Clint recommends that plumbing businesses focus on platforms that best suit their target customer base. For example, if a plumbing business primarily serves residential customers, platforms such as Facebook, Instagram, and Twitter are great for engaging directly with people in the local community.
“If you’re a residential-only plumbing business, the best social media platform for you is probably Facebook,” Clint says. “It’s a great place to build relationships with potential customers, and it’s easy to track how well your posts are doing by seeing how many people have liked or shared them.”
Sanchez advises plumbing contractors to use their time wisely regarding social media. “You don’t want to spend too much time on any platform,” he says. “The key is finding the right balance between being present and engaging your …read more
Source:: Social Media Explorer
