By Lane Ellis

The pandemic has ushered in a new digital-first era for B2B brands, complete with an ever-deeper and more complex ocean of digital assets — but how can today’s organizations and marketing teams keep track of this influx of online content?

Before the pandemic, digital asset management systems — DAM for short — were mostly seen as either a luxury that could be afforded only by large global corporations or as an über-nerdy technology used by musty librarians or professional photographers and videographers.

Earlier this year however, Adobe’s Digital Trends Report revealed that nine out of ten business leaders said customers are now digital first, with 54 percent planning to spend more on customer data technology and 52 percent expecting to increase spending on customer experience management systems.

B2B buyers have increasingly brought online whatever offline processes they still had in place, and research data from Salesforce has shown that 52 percent of B2B sellers expect more than half of their revenue to come from digital channels in the next two years.

As most of the B2B ecosystem has shifted to digital-first operations, marketers can now see more benefits than ever from using a DAM system, from the speed and agility of digital asset delivery to optimized online content management and more.

It comes as no surprise that the market for DAM solutions has rapidly grown, with the global DAM market valued at $4.7 billion in 2021, and expected to reach $13.4 billion by 2027, according to data from IMARC.

Let’s take a look at some of the leading reasons why B2B marketers need digital asset management more than ever in a digital-first playing field.

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1 — Digital-First Produces Mountains of Online Content

Digital assets are comprised of any computer files, stored anywhere — whether on your phone, tablet, desktop, network, or in the cloud.

DAM software runs either on a local computer network or in the cloud, and has been built to pull in and make it easy to organize an unlimited number of files — all the digital assets that organizations are creating and using daily in our digital-first environment.

The more complex your marketing strategies and the structure of your organization are, the bigger the benefits of using DAM software can be, especially over time, as the advantages of having conveniently managed digital assets pile up.

In today’s digital-first marketing world, some of the greatest gains can come from increased workflow efficiency, and this is where DAM systems generally shine.

B2B firms that use a modern DAM system have immediate access to all their digital assets, with nothing getting lost in un-indexed folders or in data that is stranded on individual laptops — …read more

Source:: Top Rank Blog

Author: Aaron