Digital Diamonds: 5 Multifaceted Tactics To Boost Your B2B Marketing Clarity & Commitment This Summer
By Lane Ellis
How is successful B2B marketing like a master jeweler working with diamonds of the digital marketing variety?
Diamonds are forever, as the 1971 James Bond film and its title song made famous, and with the archival global power of the web, your B2B marketing efforts are also likely to endure — so why not strive to make them truly memorable?
Also like diamonds, B2B marketing is a multifaceted endeavor.
Let’s explore five enduring tactics that can help you achieve B2B content marketing clarity and create your own digital marketing diamonds.
1 — Achieve Content Marketing Clarity
Bring diamond-like clarity to your B2B content marketing by identifying and focusing on the heart of your effort’s primary goal.
While it can be tempting to digress into periphery elements of the topic at hand, honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance.
Part of providing content marketing clarity is knowing what your audience is hoping to learn from what you’ve got on tap, and this type of knowledge can come from a number of places.
One of the best sources for finding the root topics that your audience is seeking information about are the tools and services that show the questions people are asking online.
Some of the question research tools that B2B marketers can benefit from include:
- Answer the Public
- StoryBase
- SEMrush’s Topic Research Competitive Research Tool
- Ahrefs
- Google Search Console
- KeywordTool.io
- BuzzSumo’s Question Analyzer
Other often-untapped resources for finding out what your audience is looking for include:
- Asking Directly with Polls, Surveys, Focus Groups & Questionnaires
- Tapping Into Search Intent From Voice Search & Chatbots
- Online Form Queries, Server Log Files, & E-mail Questions
You can learn more about each of these tools and tactics in my “10 Smart Question Research Tools for B2B Marketers,” and also dig in to other relevant questions in the following helpful articles:
- 9 Questions to Ask When Hiring a B2B Influencer Marketing Agency
- B2B Influencer Marketing Strategy: 5 Questions to Ask First
- Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process
- 4 Questions to Drive More Productive Marketing Meetings
Clarity in B2B content marketing can help deliver a diamond rating to your efforts, so take the time to research and fully understand what you’re trying to achieve with any written, visual, or audio marketing efforts.
[bctt tweet=”“Honing in on the purpose of your content and delivering a clear answer in providing it will make your marketing creations shine with diamond-like brilliance.” — Lane R. Ellis @lanerellis” username=”toprank”]
2 — Get a Cut Above With a Marathon of Commitment
In today’s B2B marketing world it takes more than a little commitment to get a cut above when it comes to crafting the best digital diamonds of content.
B2B marketing’s lengthier sales cycles mean you’ll need dedication …read more
Source:: Top Rank Blog
