Digiday+ Research: Publishers likely to depend on subscriptions less as they explore alternative revenue streams in 2024
By Julia Tabisz
It’s safe to say that publishers’ traditional ad revenue isn’t going anywhere — programmatic might not have lived completely up to expectations in 2023, but it remains a bright spot — but publishers are starting to place their bets on alternative revenue sources heading into the new year. Think everything from events to commerce and non-traditional platform partnerships.
When it comes to subscriptions though, the jury is still out.
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Source:: Digiday
