Digiday+ Research: Publishers continue to rely on programmatic revenue, despite recent issues
By Julia Tabisz
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Programmatic marketing has its fair share of issues (just ask those who attended the recent Digiday Programmatic Marketing Summit or read our latest coverage on made-for-advertising sites). But the fact is that marketers remain invested in the channel and publishers continue to depend on the revenue they get from programmatic advertising.
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Source:: Digiday
