Digiday+ Research: Is Google’s value to brands past its prime with holiday shopping underway?
By Julia Tabisz
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We’re hitting the heart of the holiday shopping season, and as brands take this time to up their marketing on TikTok and Amazon, the story looks a bit different for Google. While brands and retailers still see Google as an important part of their marketing strategy during the holidays and throughout the rest of the year, it’s possible that Google’s value to marketers has already peaked.
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Source:: Digiday
