Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies
By Julia Tabisz
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As the end of the third-party cookie truly draws nearer, the winners and losers are likely to start emerging. According to a Digiday+ Research survey of more than 50 agency professionals, agencies are still feeling out who they think those winners and losers will be, but they’re doing so with notably less pessimism than they have in the past.
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Source:: Digiday
