Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
By Julia Tabisz
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.
YouTube has traditionally been the dominant platform when it comes to video-focused social media — something that’s true for publishers just as much as any other group. And while publishers’ use of YouTube remains strong, Digiday+ Research surveys conducted among publisher professionals every summer since 2022 show that TikTok’s place in publishers’ video-focused social media strategies is growing stronger, with the potential to possibly surpass YouTube and become the dominant video-focused social media platform for the group in the near future.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Source:: Digiday
