Digiday+ Research: Brands express a lot less worry tied to the end of the third-party cookie
By Julia Tabisz
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The second half of the year is rolling, which means we’re getting closer to the actual beginning of the end of the third-party cookie. But marketers aren’t as worried about targeting and measuring ads in the post-cookie world as you might think, especially in the case of brands.
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Source:: Digiday
