Digiday DealBook: Platform stocks swing, hiring in flux, purchasing personalized tech and more

Welcome to Digiday’s first DealBook. Our focus is to create a quick and easy rundown of the deals acquisitions and hires taking place the previous week. The goal is to inform and update you on the latest happenings in the industry at the top of your inbox each Monday. — Carly Weihe

With growing uncertainty about the state of the economy in the second half of the year, Snap last week announced a revision of original projections for its yearly growth. Snap cited the macroeconomic environment as the cause for change in ad revenue, with its stock initially falling 43% on Monday. This announcement rippled throughout all social media platforms, with tech stocks such as Facebook, Alphabet, and agency holding company Omnicom’s stock falling on Tuesday after the insight on Snap. However, all those stocks steadily rose again throughout the week.

This comes off the heels of many large tech companies revealing they are slowing the addition of new hires due to lower than expected revenue.

Twitter had its last board meeting as a public company before Elon Musk potentially takes it private after offering $44 million, although the deal is still yet to be finalized as Musk has voiced uncertainty via his own Twitter account about the likelihood that the transaction will officially close. Also last week, the company was fined $150 million due to improper usage of users’ data.

Emplifi, a social media listening tool, announced a partnership with TikTok. This partnership will help their brand partners to acquire insights into the Gen Z demographic, as TikTok is hugely popular in spurring young market consumption.

And finally, content recommendation platform Taboola has entered into an agreement to acquire Hungary-based, personalization tech company Gravity R&D for an undisclosed sum, according to the company. Taboola expects the deal to close in the second quarter of 2022. A Taboola spokesperson declined to say how much the company is paying for Gravity R&D. “This is a tech investment in engineering and AI, which is part of our long-term thesis that investing in technology and AI will help everything we do be successful – whether that’s personalization, commerce and eventually driving success for publishers and advertisers,” said Adam Singolda, Taboola’s CEO and founder.

In other news …

iHeartMedia predicts it will not suffer losses following Snap’s announcement due to its large podcast advertisement library and multiple advertising platforms. The company even predicts that May and June will pace higher than April.

Over a dozen mid-sized hedge funds through PIPE investments were identified in funding $1 billion into Trump’s social media platform Truth Social. In such deals, investors exchange capital for shares in the company which will ultimately be for sale in the open market. Pentwater Capital, Sabby Management, Anson Funds Management, Kershner Trading Americas, K2 & Associates, Yorkville Advisors, and MMCAP were all identified as investors in Trump’s company.

Candle Media recently acquired two companies backed by Blackstone, the first being Exile Content Studios, a Spanish language content studio, in which Candle Media aims to reach …read more
Source:: Digiday

Author: Aaron