By Adam

Social media is now an online marketplace that can focus on sales as well as marketing. Dan Lok, King of Closing, is familiar with all types of business negotiations. Social media is just the newest platform to explore digital persuasion.

What Is The Difference Between Social Media Marketing vs. Social Media Sales?

Social media sweeps across many channels on a global scale. Essentially, each platform has one thing in common: a society.

By engaging with interactive users, social media marketing can pinpoint exactly which audience would respond to what type of engagement. Social marketing is the process of manufacturing and sharing content on social media platforms such as Instagram or Facebook. Content can include blog posts, videos, status updates, and more. The key difference between social media marketing and social media sales is how the business interacts with potential customers.

Social media marketing metrics include:

• lead generation
• page views
• subscribers
• commenters
• call to actions

While making a sale is ultimately the goal, social media marketing focuses on all the details that get to that point. These details include how to bring people to the site as well as how to keep them there. Although revenue generation is the primary goal, marketing activity includes content that is not directly related to the specific product or service being sold.

Social media marketing focuses on branding goals. By concentrating on brand awareness and brand building, the business as a whole can build its own reputation. In most marketing departments, employees do not speak one-on-one with potential clients or customers. Instead, they showcase their efforts as the entire company.

Social media sales focuses on relationships. A social sales department is performed by salespeople with personal interaction involvement. Salespeople can interact directly with potential customers or clients by answering questions and relating through the platform. While a social media salesperson is also speaking on behalf of the company, they are also directly communicating with the potential buyer.

Social media sales metrics include:

• purchases
• time of purchases
• buyer location
• buyer preferences

Digital marketing and sales can close a deal like no other platform. By using unique information and accurate data, social media can help businesses of all kinds meet their sales quota.

How To Close A Deal Via Social Media

Closing a deal takes emotional intelligence. Social media is all about relationships and how to present a service or product in a way that is unique to the individual. To be successful at this, social media marketing and sales teams must present an authentic feel to a business’s intentions and services. Dan Lok incorporates multiple approaches into closing a business deal whether it’s in an office or over social media platforms.

When using social media sales, a salesperson must know how to communicate with another in an engaging manner. Some social media users may specifically voice their concern about a service or ask if a product will work for them. For all the potential clients and customers who do not approach the business, a …read more

Source:: Social Media Explorer

Author: Aaron