Crypto marketers eye a new window of opportunity – but are keeping a lid on media budgets
By Sam Bradley
Cryptocurrency brands have begun to slowly increase their marketing activity in recent months.
But the level of spending from the sector is still far off the highs seen in 2022 when big-name exchanges shelled out for Super Bowl campaigns starring major celebrities.
Faced with a publicity washback from the FTX fraud trials, which concluded in November, and a “crypto winter” between 2021 and the end of 2023, most crypto marketers eased off on advertising activity last year. With the price of Bitcoin and ether rising (if inconsistently) once more, those same marketers are now considering how to handle the next potential boom period.
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Source:: Digiday
