Criteo trumpets Microsoft tie-up and further retail media opportunities as Q3 revenues slide
Today (Oct. 30), Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual decline, although gross profit increased 13% to $232 million during the period.
These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing the broader digital landscape as it attempts to wrestle with the transition to ad targeting without third-party cookies.
Criteo’s leadership quickly pointed to some of its operational highlights during the period, such as “disciplined cost management” — traffic acquisition costs (TAC) were $193 million, compared to $224 million 12 months earlier.
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Source:: Digiday
