Creators hire AI like interns as they look to save costs on the creative process
For creators, AI is less about hype and more about savings: cutting out the need to hire extra support they may have once needed.
AI has become a key tool in the creative processes of digital content creators across genres and platforms, with over 80 percent of creators using it in some part of their workflow, according to research by the AI audio generation company Wondercraft, which analyzed creators’ use of AI tools.
Some creators are using generative AI to create audience-facing content — sparking a rise in so-called low-effort and high-volume “AI slop” content, a concern for some marketers — while others are using AI agents to interact with their fans.
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Source:: Digiday
