Creating Your Brand Voice: A Complete Guide

Your personality makes you unique — a differentiation that doesn’t just apply to people. Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success?

A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice. You’ll also learn how you can create your brand voice and examples that can inspire your team.

What is a brand voice?
Creating a Brand Voice
Brand Voice Examples
Brand Voice Template
Crafting Your Voice

Your brand voice should be uniform across platforms. According to Crowdspring, 90% of potential customers expect to have a similar brand experience across different platforms. Your company should sound the same on social media, in email communications, and even on packaging.

Further, your company’s voice should resonate with your audience and be used to build trust. In the U.S. market, 46% of consumers prefer to buy from brands that they can trust.

Your brand voice should build that trusting relationship, showing your customers what to expect from your company’s content, services, and even customer service.

Plus, the right approach can help attract new prospects before they even learn about your product or services. For instance, consider the humor used in MoonPie’s social media posts.

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Before I’d even purchased a MoonPie for the first time, I followed them on Twitter. Why? Because I liked the brand’s voice. Their tweets made me laugh and felt relatable.

However, a brand voice doesn’t have to be funny to be powerful. Other powerful brand voices can be inspiring, emotional, bold, casual, formal, poetic, or direct.