But that doesn’t mean we’ll be interviewing with robots anytime soon.

Benjy Gillman, co-founder and CEO of the Tel Aviv-based virtual hiring platform myInterview, said the AI aspects of recruitment are simply a way to make the hiring process more efficient for the HR professional. The goal of AI is not to replace the HR professional, but streamline their process and allow them to dedicate their time to more creative and abstract tasks.

“Government, retail, banking and finance. What everyone’s got in common is, they’re doing inbound recruitment, there’s a lot of volume coming through, so instead of headhunting, software is coming into play,” said Gillman, who does business with companies ranging from Salesforce to McDonald’s. “This is an investment in the majority of your days.”

Here’s how the myInterview service works: its software enables employers to ask candidates questions, then displays videos of those candidates alongside additional biographical information. It uses algorithms to match the right candidate with the right employer using principles like search, keywords, and best results. Videos can then be shared internally.

Another company using technology in HR processes is Tampa, Florida-based business process outsourcing firm Sykes Enterprises, which provides companies across sectors including media, finance and healthcare with teams, systems and technology.

Ian Barkin, chief marketing and strategy officer at Sykes and co-author of the book “Intelligent Automation: Welcome to the World of Hyperautomation,” said AI has transformed identifying and onboarding talent. “Our job is to find talent across the planet and evaluate that talent for skills that match what our clients need and train, nurture and maintain it,” he said. His company is using technology to perform HR functions like assessing the language capabilities of prospective employees and determining whether a prospect’s demeanor is the right fit for a client.

Technology merely streamlines what used to be analog functions of the hiring process, Barkin added. “Automation has always been a tool that’s enabled us to be more, whether it was the wheel and the steam engine or computing technology and algorithms,” he said.

Eko Studio, a New York and Tel Aviv-based firm that creates interactive experiences for brands like Walmart and Coca-Cola and agencies including Ogilvy and Havas, is one of the many companies that instituted virtual onboarding videos during the pandemic. Natalia Harris, VP of people operations, called them “an indispensable tool” for growing its team even with everyone working remotely.

The technology helped employees learn about Eko, its leadership and teams, mission and values in a way that felt comfortable and personalized, without meeting anyone in person. It also made …read more

Source:: Digiday

Author: Aaron