Content Marketing Team Dynamics That Deliver Results
As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects.
While each project came with its own objectives and obstacles, one thing remained constant: a consistent underestimation of what a content marketing team achieves for the organization at large.
The natural assumption about content marketing teams is that we write a bunch of blogs with some SEO guidelines or create some witty social media posts, and voila, the job is done! As an insider, I have seen firsthand that a solid content marketing team does much more than this.
Content is the driver of discoverability for a company, and a solid content marketing team will help you achieve that. The fact that 45% of marketing and media leaders plan to increase their content marketing budget over the next year is a testament to that.
In this blog, I will take you through what a well-structured content department is made of and what it can do to boost your brand growth.
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What makes a high-performing content marketing team?
A high-performing content marketing team is a symphony of strategy, creativity, and execution. Every time I enter a content team discussion, the question at hand is almost always this: How can content teams answer customers‘ questions and also show the brand’s products or services as a solution to their problems?
So, a great content team should know their product like the back of their hand and consistently stay curious about what the target audience is looking for.
As Paul Drecksler, the founder of Shopifreaks, shares: “A high-performing content marketing team comes down to a few key elements: clarity, collaboration, and execution. Everyone on the team needs to know the purpose behind the work. Why is this content being created? Who is it for? How will it be used? Teams that excel are the ones who focus on these answers together rather than working in silos.”
Now, let’s dive deep into understanding what makes a content department a high-performing and vital team.
Consistent Product and Market Research
To stay on top of their game, content teams must consistently research their products.
They need to understand its evolving capacity to fulfill consumer needs, the latest updates, and all the different ways it can be communicated with effective content.
At the same time, content strategy teams must stay very close to their target consumers, researching their problems, challenges, interests, and content consumption patterns.
I would argue that a content marketing team is only as strong as the research they have done, which takes me to the deeper, more holistic part of conducting research.
Overall Industry Trend and Platform Awareness
In this content-driven market, every industry is a cluster of possibilities and …read more
Source:: HubSpot Blog
