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Consumers expect brands to be authentic in their DE&I commitments | International Association of Digital Marketing Professionals (IADMP)

Consumers expect brands to be authentic in their DE&I commitments

Aaron August 4, 2022

By Ben Holding

Sponsored by Amazon Ads With consumers looking to brands to take stances on global and social issues that impact their lives, it’s hard to argue the important role brands play in our society. With this great opportunity also comes great responsibility, and consumers are paying attention. New research commissioned by Amazon Ads with Environics Research […]

The post Consumers expect brands to be authentic in their DE&I commitments appeared first on Digiday.

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Source:: Digiday

      

Aaron
Author: Aaron

Categories: International Association of Digital Marketing Professionals

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