Confessions of a senior creative on why advertising can’t let originality die
The complaint that advertising isn’t focused on originality is a common one. Every few years, conversations about when the creative was wild and innovative resurges. What’s different now is that creatives have even more threats to their livelihoods — the rise of AI, the rush to follow trends on social, squeezed budgets and now tariffs.
In the latest edition of our Confessions series, in which we trade anonymity for candor, we hear from a senior creative at a creative agency on originality.
This interview has been lightly edited and condensed for clarity.
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Source:: Digiday
