By David

Ever wonder what the main aim of any race is? Isn’t it securing the first position? This is precisely what SEO (Search engine optimization) does to your website. It suggests some key changes required to the content and layout of the website, which further pushes the ranking in search engines. More visibility of websites leads to more traffic and sales.

Search Engines like Google, Bing, and Yahoo scan your website elements and content to match the requirement of the topics searched. And, then they push the relevant, genuine content towards the audience, which is commonly known as Crawling.

Search Engine optimization can derive organic traffic to the website. These are not any high technical functions, just small effective remarkable changes which can derive massive traffic to the website. Further, the enormous growth of digital marketing and the development of handy tools has made SEO easy to access.

This guide on SEO will today introduce you to some basics of SEO that can help you better grow online.

Different Types of SEO

1. On-page SEO –

This generally deals with the elements of the website, which are visible at the front end like body, images, description, keywords, headers, footers, meta descriptions, and meta titles, UI (user interface), and UX (User experience).

There are many other elements that you should consider in on-site SEO:

• Researching keywords can help website in ranking
• Insert links that redirect to other pages of your website
• Meta title and Meta description can provide details to the search engine about the content.

2. Off-page SEO –

Off-page SEO includes all the work behind the website. It mainly includes link building and backlinking, which means adding links that redirect to another website sharing relevant content.

Guest blogging can also help here, which means writing content for another website. This will allow you to generate high-quality backlinks from high domain authority websites. 

Linkbuilding helps you to show up for specific words or searches on google and other search engines. For example, if you are trying to rank for business cards with foil, you would want to focus on writing quality content on the subject, that authority sites would like to link too, because it provides a quality resource for their readers.

3. Technical SEO –

As the name suggests, it includes some technical steps which help the website to rank.

• Speed of the website
• User friendly
• Javascript, CSS
• Website structure – URL

4. Local SEO –

This SEO primarily focuses on increasing visibility in a specified audience, community, and city. Enhancing your online presence through Google my business – a free online tool to rank on Google, where you can insert your business name, Services, location, images, reviews.

What Can SEO Do For Your Business

• Talking about google as a search engine, it keeps changing algorithms to rank websites; SEO ensures timely updates and fill-ups requirements …read more

  Source:: Social Media Explorer

        

  

  Author: Aaron