Adaptive marketing: Proven strategies for growing companies
By Kayla Schilthuis-Ihrig The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data.…
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Category: International Association of Digital Marketing Professionals
Future of Marketing Briefing: The word ‘agency’ is costing the ad giants
By Seb Joseph What’s tripping up the holdcos isn’t just economics or technology. It’s semiotics. They still call themselves agencies. This is a member-exclusive article…
WPP Media beefs up its sports insights prowess with new partnership with Genius Sports
By Michael Bürgi On the the last workday before the Super Bowl and with Winter Olympics’ opening ceremonies just hours away, WPP Media has formed…
Hearst rethinks brand safety to unlock news ad yieldÂ
By Ronan Shields Related Insights Advertising around Politics As Trump returns to the White House, media buyers clamp down on brand safety Read More Hearst…
Media Briefing: A solid Q4 gives publishers breathing room as they build revenue beyond search
By Sara Guaglione This week’s Media Briefing will explore how a strong Q4 of 2025 gave publishers’ advertising businesses momentum, even as AI and traffic…
The Velvet Voice of the Island: The Captivating Ascent of Mary Hoover Drucker
By Headlines Team In the sun-drenched enclave of Palm Beach, where the mansions are historic and the expectations are impossibly high, it takes more than…
Lasting Power: Why Original Research in B2B Marketing Delivers Compounding Value
By Nick Nelson If you’re a marketer, you’re probably familiar with this struggle: putting a bunch of thought, energy and effort into a great campaign…
Bloomberg’s new video hub aims to keep audiences – and subscribers – on its own turf
By Sara Guaglione Bloomberg wants its video content to be easier to find and harder to leave. Instead of betting on vertical video feeds to…
Email marketing reporting: Our top best practices and tool recommendations for 2026
By juthompson@hubspot.com (Justina Thompson) Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re…
Future of TV Briefing: How AI agents prime TV advertising for ‘premium automation’
By Tim Peterson This week’s Future of TV Briefing looks at how agentic AI can enable TV networks to automate the sales of complex linear…