Beyond Reach to Building Confidence: The Hidden Job of Multi-Channel Discovery
By Theresa Meis For B2B marketing, discovery used to feel more contained. Buyers searched, compared a short list of options, and moved forward with a…
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Category: International Association of Digital Marketing Professionals
24 generative engine optimization statistics marketing leaders should know
By esantiago@hubspot.com (Erica Santiago) I never thought I‘d see the day when “Googling” something and sifting through links would become passé. But, like many marketers…
What Does The US Military Check Service Members’ Social Media Accounts For?
By Headlines Team Social media has become a routine part of daily life for most Americans, but for military service members, posting online carries unique…
Does Social Media Glamorize Drugs and Alcohol?
By Headlines Team Social media platforms have fundamentally changed how we communicate, connect, and consume content. They’ve also transformed the way substance use is portrayed…
Media Buying Briefing: Attivo breathes new life into Hill Holliday and DNY with senior media hires
By Michael Bürgi Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has…
Why brands are shifting toward ‘less precise, more accurate’ gauges for paid social
By Sam Bradley As they struggle to estimate the impact of their paid social and creator marketing activity, more marketers are turning away from deterministic…
How a precise timing structure drives material differences in marketing efficiency
By Keen Decision Systems Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the…
The Digital Word-of-Mouth: Why Your Next Landlord Might Be in Your Social Media Feed
By Full Editorial Searching for a place to live used to be a very physical, linear process. You bought the Sunday paper, circled a few…
What is an attribution window in marketing? What marketers need to know
By Stephanie Trovato An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page…
How Boll & Branch leverages AI for operational and creative tasks
By Gabriela Barkho This story was first published by Digiday sibling ModernRetail Direct-to-consumer brands are figuring out their AI playbooks in real time. One such…