WPP is betting its future on getting paid for outcomes
By Seb Joseph For decades, the agency business has run on a simple, if imperfect logic: clients pay for time and the people who fill…
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Rising demand for principal media buying underpins WPP’s turnaround plan
By Sam Bradley Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top…
Reddit has carved out an upper funnel niche for brand advertisers
By Sam Bradley Reddit’s ad business has been on the rise in recent quarters. For marketers, the platform has become a useful avenue to target…
Brands at eTail Palm Springs share lessons on the ‘messy middle’ of building AI tools
By Melissa Daniels This story was first published by Digiday sibling ModernRetail When Owen Spencer first started conversations about how artificial intelligence could be used…
Despite 2025 revenue beats, The Trade Desk’s stock price falls sharply after earnings update
By Ronan Shields The Trade Desk announced both Q4 and full-year revenue beats for 2025 earlier today, but a perceieved weakness in its accompanying revenue…
All New Winter 2026 Edition: 50 B2B Marketers on the Move
By Lee Odden Kicking off our first installment of B2B Marketers on the Move in 2026 is this Winter edition celebrating marketing leaders who have…
Marketing experiments every growth team should run
By Kayla Schilthuis-Ihrig Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters…
Can agencies fix the AI disconnect between the C-suite and marketing teams? Boathouse is trying to
By Michael Bürgi The hype around generative AI has marketers in a bit of a tizzy. C-suite executives from the CEO to the CFO and…
The Rundown: Why YouTube has become key for brand GEO strategies
By Sam Bradley Marketers worried about improving their brand’s profile in LLM chatbot results or within the concise summaries of Google’s Overviews have mostly focused…
The case for in-flight advertising for audience engagement and retargeting
By Viasat Ads Between struggling to be remembered in a sea of ads overwhelming consumers and guaranteeing actual people see an ad, many advertisers continue…