Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth
By Ronan Shields Criteo is widening access to its performance media stack with the full rollout fo full self-service capabilities for its GO platform as…
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CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem
By Alyssa Mercante As brands pour more budget into creator marketing, demand is growing for unified measurement across organic, paid, and creator content. That gap…
Why The Guardian’s first reader-facing AI product isn’t a chatbot
By Tim Peterson Subscribe: Apple Podcasts • Spotify The Guardian didn’t want to build an AI chatbot. Not a reader-facing one anyway. Not at the…
14 Questions to Answer Before You Launch an Influencer Program for Your B2B Brand
By Lee Odden I think it’s safe to say that B2B influencer marketing has reached an inflection point. What was once a bit experimental is…
AI content optimization: How to get found in Google and AI search in 2026
By rsukhraj@hubspot.com (Ramona Sukhraj) I’ve spent most of the last 10 years writing, managing, and improving content to reach internet audiences. But even for an…
Brand optimization: What it is and why your AI visibility depends on it
By rsukhraj@hubspot.com (Ramona Sukhraj) Consistency is key to achieving any goal. Want to learn to play the piano? Practice consistently. Trying to get in shape…
Media Buying Briefing: What will Meta’s and YouTube’s legal losses mean for the marketplace?
By Michael Bürgi In many ways, the week of March 23 was one of the worst in recent memory for both Meta and YouTube, as…
Pinterest bets measurement and SMBs will boost performance revenue
By Krystal Scanlon As Pinterest pushes further into performance advertising, measurement is central to proving its value to advertisers and winning more small-to-medium business spend.…
What to Look for When Buying Vinyl Windows: A No-Nonsense Buyer’s Guide
By Headlines Team Buying new windows should be straightforward. In reality, the process is full of technical jargon, competing products, and salespeople who make everything…
Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history
By Seb Joseph The past few weeks have produced one of the more theatrical transparency disputes in programmatic advertising’s history. Three of the big six…