Preparing for post-omnichannel marketing
By Infillion As marketing channels converge and evolve, a post-omnichannel environment is emerging, one in which customers comparison-shop using their smartphones in-store, online and offline…
The Largest Digital Marketing Community Worldwide | Become a Member
Category: International Association of Digital Marketing Professionals
24 Best “Meet the Team” Pages We’ve Ever Seen
By kcook@hubspot.com (Karla Hesterberg) To a prospect seeking out a new service provider, the process can be a little overwhelming. It’s easy to wonder: Who…
Elevate B2B Marketing News Weekly Roundup: Spotify Woos B2B Marketers & Google’ EU AdTech Scrutiny
By Lane Ellis LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of…
AdventuringClan: The Ultimate Destination for Thrilling Adventures
By Digital Editor Introduction Welcome to AdventuringClan, the premier online resource for venture enthusiasts seeking thrilling experiences, unforgettable journeys, and valuable insights into the world…
How PewDiePie’s rebrand shows gaming creators’ growing focus on brand safety
By Alexander Lee The leading YouTuber Felix “PewDiePie” Kjellberg announced a major rebrand yesterday. The Swede’s visual overhaul showcases how gaming creators are becoming increasingly…
How this SaaS optimization system attracted an investor and added AI that’s invisible to end users
By Michael Bürgi An independent media buying and planning solution, Blueprint, has found a new owner and an infusion of investment that enabled it to…
8 Marketing Tactics to Be Successful in the Travel Industry
By Full Editorial The travel industry is highly competitive and constantly evolving. To succeed in this dynamic field, travel businesses need to adopt effective marketing…
Social Media Reacts To Latest Biden Gaffe
By Adam US Vice President Joe Biden speaks at the League of Conservation Voters Annual Capital … [+]Photo by Andrew Caballero-Reynolds / AFP (Photo by…
AI developments abound at agencies: BrandTech buys Pencil, Huge launches LIVE
By Michael Bürgi There’s no escaping the ubiquity of generative AI, so if you can’t beat it, might as well join it. In two separate…
TopRank Marketing Keynote in Paris: Human vs. Machine and The Future of Content for B2B Marketing
By Katelyn Drake Next week, TopRank Marketing is going abroad. The first stop is in Paris for the BtoB Summit Paris 2023. This is not…