Why Misfits is rebranding to pivot away from competitive gaming
By Alexander Lee As of today, the gaming entertainment and lifestyle organization Misfits is undergoing a thorough rebrand, reflecting an esports industry that is increasingly…
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How ad platforms are inflating streaming TV performance
By Tatari The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV…
16 Email Marketing Benefits Your Marketing Team Must Know
By Rebecca Riserbato As a marketer, you might’ve heard coworkers talking around the water cooler about how email marketing is dead. It’s been a common…
How to Use TikTok: A Step-by-Step Guide
By pbump@hubspot.com (Pamela Bump) Did you know TikTok is the most engaging social media app, with an average user session of almost 11 minutes? Now…
Discovering Hope in Hashtags: A Father’s Journey Through Parental Alienation and Social Media
By David n the age-old battle of David versus Goliath, I found myself, Jacob Maslow, in the underdog role, wielding not a slingshot but my…
Social Media Marketing Tips for Fence Company Owners
By Sitetrail Research Team In today’s digital age, social media marketing has become a powerful tool for businesses to connect with their target audience, increase…
Cannes Briefing: Twitter’s absence at Cannes makes space for competitors
By Kimeko McCoy Despite this year’s rampant construction along the Croisette and the usual broiling heat, everyone who’s anyone is seemingly at the 2023 Cannes…
Digiday podcast at Cannes Lions: How to deal with the reaction to ‘woke’ culture
By Michael Bürgi Day two of the Digiday podcast at Cannes Lions, and our guests were Jean Freeman, CEO and principal of L.A.-based Zambezi agency,…
How The HR Industry is Changing
By Andie The human resources (HR) industry has undergone significant changes in the past several years due to technology advancements, shifting workplace dynamics, and a…
10 Alternatives to Jasper.ai, ChatGPT, and Other Popular AI Tools
By Olivia Deng At this point in time, it’s becoming quite obvious that generative AI isn’t going anywhere. In fact, the market’s projected to reach…