Marketing 101: The Ultimate Guide for Beginners
By Erin Rodrigue If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar Super Bowl ad or…
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What is Email Cadence? What Marketers Should Know + Best Practices
By jfuchs@hubspot.com (Jay Fuchs) There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most crucial components is…
Elevate B2B Marketing News Weekly Roundup: Twitter X Rebrand Unsettles Marketers & The New Frontier AI Model Forum
By Lane Ellis AI industry leaders create forum to regulate big machine learning models Next-generation AI models — increasingly called frontier AI models — will…
7 Common Social Mistakes Every Online Store Should Avoid
By Full Editorial In the sprawling landscape of eCommerce, establishing a strong online presence for your store can be challenging. With many options available to…
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
By brbecker@hubspot.com (Braden Becker) Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still miss out on…
The ad slowdown (or lack thereof) gives the industry reason to hope
By Seb Joseph Ad slowdown? Not anymore. Ad dollars are making a comeback. Google bounced back after a bit of a slump in the first…
WTF is prompt engineering?
By Sara Guaglione When talking to newsroom leaders about their experiments with generative AI, a new term has cropped up: prompt engineering. While it sounds…
Should Elon Musk Have Just Launched A Brand New Social Media Platform?
By Adam On Wednesday, a partially removed sign was seen at the Twitter Headquarters in San Francisco, California. … [+]June 26, 2023. Elon Musk replaced…
‘Facebook Files’: Fact-Checking Jim Jordan’s Claims Biden Pressured Facebook
By Adam [unable to retrieve full-text content] Rep. Jim Jordan (R-Ohio) doubled down on his claims the Biden Administration pressured Facebook to censor conservative comments,…
Conservatives Bombarded With Facebook Misinformation Far More Than Liberals In 2020 Election, Study Suggests
By Adam Conservative users on Facebook during the 2020 presidential election were more isolated and saw more misinformation than the platform’s liberal users, a series…