By Lane Ellis B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some…
By Kayleigh Barber The tides have turned for the better for at least one publisher’s digital business, thanks in large part to subscriptions and optimism…
By Ronan Shields ‘Standards’, ‘attribution’, ‘measurement’… such words may not invoke the most excitement, but for some, it’s upon such apathy that bad actors find…
By Adam Did you know that only 8% of transfer students complete their degrees with the 2+2 formula? The 2+2 formula is the commonly known…
By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Abhishek Srivastava, vice president of product at LinkedIn and Ari Paparo,…
By Sara Guaglione This week’s Media Briefing looks at what features publishers want from Threads, as they test Meta’s new social platform as an engagement…
By Seb Joseph Whenever a company goes bust in ad tech, the term sequential liability tends to get bandied about. The demise of MediaMath is…
By Adam In the current age, it’s harder and harder to determine when AI was involved in creating content. Labels are used to identify such…
By Adam After three years of the pandemic, women are finally starting to return to their careers. Women face stronger societal pressures than men to…
By Doug Bonderud Microsoft Excel remains the go-to option for many businesses to perform data calculations and create charts based on the results. The Gantt…
