The Soul Of B2B: Tactics For Making Marketing Connections That Endure
By Lane Ellis If our connections are truly the soul of B2B marketing, how can we ensure that we’re doing the best we can to…
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How Polaroid is using influencers to pitch analog imperfection to Gen ZÂ
By Kristina Monllos As the use of artificial intelligence and augmented reality filters continue to rise, Polaroid is pitching its products as relief from an…
Podcast networks report Q2 revenue growth, with positive signs for continued improvements in 2023
By Sara Guaglione iHeartMedia, Spotify and Acast reported revenue growth between 12% and 31% year over year in their podcast businesses during the second quarter…
Twitter Looks To Bring Advertisers Back With Expanded Ad Features, Months After Top Advertisers Left The Platform In Mass
By Adam Topline Twitter, now called X, has announced a partnership with X on Tuesday. expand brand safety measures for advertisers on the platform—which has…
Cloud Monitoring: Overcoming Visibility Challenges in the Cloud
By Adam Cloud technology has become an integral part of business operations, with 94% of enterprises leveraging its capabilities. However, ensuring effective cloud monitoring remains…
How employers measure productivity is changing
By Cloey Callahan This story was first published by Digiday sibling WorkLife Pre-Covid, employers didn’t think too much about the productivity question. Employees had their…
The Privacy Sandbox conundrum: ad tech vendors remain cautious about Google’s vision
By Seb Joseph Google’s long, protracted journey toward advertising without third-party cookies just hit another twist. Ad tech vendors — the largest ones at least…
Trump Attacks Federal Judge, Political Rivals And USWNT In Social Media Tirade
By Adam [unable to retrieve full-text content] Former President Donald Trump Sunday lashed out on social media against several people, including a federal judge, political…
Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]
By Erin Rodrigue AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the…
The Way People Search the Web is Changing: 4 Stats Marketers & SEOs Should Know [HubSpot Data]
By Maxwell Iskiev Remember when it felt like Google was the only way you could to find information online? Those days are over. Now people…