How B2B Marketers Are Responding to Tough Market Conditions
By Nick Nelson ( Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time…
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‘Crazy Plane Lady’ Offered Apology On Social Media
By Adam Is this actually Tiffany Gomas — The “Crazy Plane Lady” or are we seeing another hoax? YouTube Social media has certainly captured some…
As social media platforms weigh up user experience vs. monetization, marketers struggle to keep up
By Krystal Scanlon Social media is becoming more bifurcated as an experience and marketers are left trying to read the tea leaves to determine which…
InMobi acquires Quantcast’s consent management platform as ad tech M&A dry spell heats up
By Seb Joseph In this week’s episode of ad tech M&A, InMobi has acquired Quantcast’s consent management platform. Riding the wave of recent dealmaking, this…
Typeface, Reveal Mobile, Calendly, Minute Media and Yahoo are among this year’s Digiday Technology Awards finalists
By Digiday Awards Micro-personalization with AI, e-commerce technology, privacy compliance and partnerships proved the driving factors for success in this year’s Digiday Technology Awards shortlist.…
22 Facebook Stats to Know in 2023 [+HubSpot Data]
By esantiago@hubspot.com (Erica Santiago) Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the rise, you may…
How HubSpot's Email Team is Responding to iOS 15
By jpritikin@hubspot.com (Jordan Pritikin) As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is…
Digitas North America’s Ariel Sims assesses the Threads and X era of the social ad market
By Tim Peterson Subscribe: Apple Podcasts • Stitcher • Spotify For all the attention being paid to X (née Twitter) these days, Ariel Sims is…
Publishers push for negotiations with generative AI companies, tout new uses in latest earnings calls
By Sara Guaglione Publishing executives used their companies’ latest earnings calls to continue discussing the opportunities and challenges around generative AI technology and its impact…
How to Write a Powerful Executive Summary [+4 Top Examples]
By Caroline Forsey Whether you’re an entrepreneur looking for investors for your small business or the CEO of a large corporation, an executive summary can…