Why Customer Connection Matters
By Stephen Moseley At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where…
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B2B Marketing Expert Interview Series: Feeling B2B with Ahava Leibtag #MPB2B
By Lane Ellis How can marketers find joy and build greater trust in the B2B landscape of 2023? In the newest episode of our “Feeling…
A Beginner's Guide to Data Flow Diagrams
By cchi@hubspot.com (Clifford Chi) Ask any professional athlete or business executive how they became successful, and they’ll tell you they mastered a process. By figuring…
How to Become a Content Creator: 10 Steps
By mbutler@hubspot.com (Maggie Butler) Are you brimming with ideas, creativity, and a passion to share your unique perspective with the world? If so, becoming a…
‘Mid, single digit growth is back’: ad spending’s new normal looks strikingly familiar Â
By Seb Joseph Advertising’s new normal looks more like the old one than observers initially thought. Contrary to the earlier panic, there hasn’t been an…
How The Trade Desk’s new sub-floor bidding tactic will affect SSPs, publishers
By Kayleigh Barber As of this month, The Trade Desk is no longer letting publisher- or SSP-dictated floor prices influence the bids they send out.…
Why brands like Chipotle, JetBlue are spotlighting employees in ads as they seek Gen Z talent for fall
By Julian Cannon In a strategic move to attract — and potentially recruit Gen Z employees — brands are now placing their own workforce at…
Social Media Meets Podcasting: Platforms and Strategies for Success
By Adam The world of media consumption has changed drastically over the past decade. No longer are we limited to the realms of print, television,…
Promoting Your Podcast: Social Media Strategies for Success
By Adam In today’s saturated digital ecosystem, creating a podcast is only half the battle. The real challenge lies in promoting it and capturing a…
13 Best Portable Apps in 2023
By Caroline Forsey Downloading and installing software is tedious. Portable apps solve that problem. These tools run on a computer without installation. These apps can…