AI Briefing: What the ozone layer might teach us about holes in data
By Marty Swant With all the AI hearings happening in Congress and around the world, it can be tricky keeping track of all the discussions…
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Media Buying Briefing: IPG shores up its data intelligence offerings in big and small ways
By Michael Bürgi In the face of mounting pressure from clients to cut costs and better understand the nature of programmatic or automated buying of…
Unlocking the Power of Influencer Marketing: Strategies for Success
By Full Editorial In today’s digital age, influencer marketing has become a key player in promoting products and services to a vast audience. By collaborating…
A New Book About Elon Musk Is Making Me Rethink His Master Plan For Social Media
By Adam Elon Musk, CEO of SpaceX, Tesla, and Twitter. PARIS, FRENCH – 16 JUNE … [+]Attends the Viva Technology Conference dedicated to Innovation and…
Referral Traffic: 7 Ways to Drive It (And Get More Leads!)
By Michael Kiel Referral traffic is a powerful and often overlooked way to give your website a competitive edge. In the never-ending quest for more…
Why You Still Need SMS Marketing & How to Get Started [+Data]
By Amy Chamness The average person spends five to six hours on their phones, while the average smartphone user unlocks their device around 150 times.…
Elevate B2B Marketing News Weekly Roundup: Experiences Drive Brand Success, New Dall-E 3, & X’s Paid Future
By Lane Ellis B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent of B2B content marketers used LinkedIn to amplify their organization’s…
Microsoft heralds a new age of AI ‘copilots’ across hardware, software — and advertising
By Marty Swant As Microsoft builds new AI tools into every device and software platform, it’s also expanding tests for AI-powered advertising. At its fall…
For premium publishers, proving an advertiser’s return on investment is more important than ever
By Kayleigh Barber One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting…
Social Media Users Claimed Ukraine Edited Video Of Zelensky’s UN Speech
By Adam The President of Ukraine, Volodymyr Zelensky, addresses the world’s leaders at United Nations (UN). … [+]General Assembly in New York City, September 19th…