By Channel Factory Roxy Ziatabari, senior vice president, strategy and client solutions, Channel Factory The advertising industry has long relied on metrics such as click-through…
By Kayleigh Barber This week’s Media Briefing looks at how some publishers are applying AI tech to their sales operations to reduce the amount of…
By Seb Joseph Yes, it’s a bit early for trend rundowns — months early, in fact. However, it’s not often that an investment banker publicly…
By Julia Waldow Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Históricamente, la estrategia navideña de Tarte…
By Outbrain The newest iteration of AI appears to be here to stay, and as access and applications to generative platforms and chatbots are democratized,…
By Wiland Michelle Harness, division vice president, digital agency and platform sales, Wiland, Inc. The trend toward in-house agencies, or in-housing — most prominently represented…
By lkolowich@hubspot.com (Lindsay Kolowich Cox) If you asked me to name the sites and applications I use every single day, Google Drive would be near…
By sbernazzani@hubspot.com (Sophia Bernazzani) If you took the same Introduction to Economics class that I struggled through in college, you might remember this key lesson:…
By Lane Ellis What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place…
By Doug Bonderud Marketing plans provide a framework to funnel customers from awareness to decision to purchase. When it comes to software-as-a-service (SaaS) offerings, these…
