Why SPO is about efficiency, not cutting back on effective technology
By Nexxen In the last year, platforms on both the buy- and sell-sides of the ad tech industry have been actively working to disintermediate one…
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How to Negotiate Your Salary (Script Included)
By Caroline Forsey You’ve done it — after countless informational interviews, phone calls with recruiters, and interviews with hiring managers, you finally received an offer…
What Are the 4 Ps of Marketing? The Marketing Mix Explained [Example]
By Rebecca Riserbato If you’ve been a marketing professional for years now, learning about the four Ps of marketing might seem like a throwback to…
GSTV’s CEO Sean McCaffrey: As Q4 kicks off, it’s getting harder to predict how it will shakeout
By Michael Bürgi The calendar year’s fourth quarter has just begun — and it will be make or break for many publishers, platforms and networks…
There is a new definition for MFAs, but it’s meant to be open to interpretation
By Kayleigh Barber A new definition for made-for-advertising sites has officially been released by a group of trade organizations. For months, the term made-for-advertising (MFA)…
How marketers are rewriting their B2B playbooks to win over a new generation of decision-makers
By Eyeota The need for B2B companies to differentiate themselves in the eyes of prospects and clients has never been greater, and the data-driven marketing…
Do People Still Read Blogs in 2023? We Asked Consumers [New Data]
By esantiago@hubspot.com (Erica Santiago) According to our 2023 State of Marketing report, blogs are among the top marketing channels that offer the highest ROI. Despite…
Twitter is Dead (Kind of): Where X Stands With Consumers [New Data]
By esantiago@hubspot.com (Erica Santiago) Twitter is dead, and from its ashes rises X. Okay, that might be a little dramatic, but it‘s not wrong. Twitter…
12 Can’t Miss Sessions at MarketingProfs B2B Forum #MPB2B
By Joshua Nite Remember that scene in the Matrix where Neo downloads dozens of new skills in just a few hours? You know: “Whoa. I…
AI Briefing: Celebrity bots, ChatGPT gets new senses, and more
By Marty Swant Two years after it began touting the metaverse, Meta — the company formerly known as Facebook — turned its attention to generative…