By Alyssa Mercante MrBeast is building an AI-powered creator platform that points to a more programmatic future for the creator economy. A few weeks ago,…

By Mitchell Parton This article was first published by Digiday sibling Modern Retail. Target has completely reengineered its creator ecosystem through two distinct new programs.…

By Headlines Team As search rankings become increasingly difficult to maintain amid algorithm volatility, rising agency retainers, and the saturation of low-quality AI-generated content, many…

By Full Editorial Summer brings longer days, warmer weather, and a boom in outdoor industries like construction, landscaping, and agriculture. While many people associate the…

By Krystal Scanlon OpenAI is making it easier for e-commerce companies to run ads on ChatGPT, adding automation that lets retailers generate ads directly from…

By Kimeko McCoy Subscribe: Apple Podcasts • Spotify There seems to be two schools of thought when it comes to agentic media buying. There are…

By Sportradar Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand…

By Full Editorial Planning a fishing trip usually starts long before you cast your first reel. Years ago, you might have relied on a brochure…

By Sam Bradley Marketing budgets are all but flat, but chief marketing officers are being tasked with juggling investments marked for media, creative and AI…