Cloud Computing: A Shield Against Data Breaches for Utah Businesses
By Chris Turn In today’s digital age, data breaches have become a common occurrence, with hackers constantly finding new ways to access sensitive information. This…
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Merging the Two Worlds: 80s Music in the Age of Social Media
By Sitetrail Research Team The 1980s were a time of larger-than-life personalities, iconic fashion, and groundbreaking music. But what if the stars of this unforgettable…
How to Design a Logo [Step-by-Step Guide]
By rachel@chooseimpulse.com (Rachel Begg) A great logo is instantly recognizable, memorable, and closely connected to your brand’s core values and ideas. Think of iconic logos…
Elevate B2B Marketing News Weekly Roundup: Google Core Update and Demand Gen Campaigns, Adobe AI Editing Tool & B2B Social Media Sweet Spots
By Katelyn Drake Google Rolls Out Demand Gen Campaigns Google has unveiled a new “Demand Gen” campaign type, designed to engage potential customers in the…
Google’s ‘unique’ status in the advertising paradigm emerges as its DOJ battles continue
By Ronan Shields The Justice Department’s antitrust battle with Google is nearing its halfway point, and this week, Justice Amit P. Mehta’s D.C. courtroom heard…
How publishers are trying to cover their assets when using AI tools in sales
By Kayleigh Barber Publishers like BDG, BuzzFeed and Trusted Media Brands are starting to use generative AI technology in their sales operations to reduce the…
How audience-based DSPs are offering marketers improved performance and future-forward approaches
By Marketecture Produced in partnership with Marketecture The following article highlights an interview between Tim Vanderhook, co-founder and CEO at Viant and Ari Paparo, founder…
Media Briefing: How Axios, Bloomberg and Semafor grew their events revenue in 2023
By Kayleigh Barber This week’s Media Briefing looks at how professional publishers increased their events revenue between 48-60% this year, despite a dreary ad market.…
What if… Google loses its antitrust battle with the DOJ over its search market dominance?
By Ronan Shields Since the Google antitrust trial began Sept. 12 — exactly a month ago today — a range of testimonies have painted a…
Could Gaza Conflict Turn X/Twitter Users To Meta’s Threads?
By Adam Meta’s Threads app has struggled to gain market share from its larger rival, X, despite a promising launch that quickly garnered 100 million…