Media Briefing: Publishers air pain points at the Prebid Summit
By Kayleigh Barber This week’s Media Briefing looks at what was on publishers’ minds at the Prebid Summit on Monday. Words of the day: Interoperability…
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Category: International Association of Digital Marketing Professionals
Sometimes agencies need an agency — rather, a media execution partner — to get the job done
By Michael Bürgi You know the day-to-day workings of media agencies aren’t exactly easy when there’s actually a need in the market for agencies that…
Amazon unboxes a suite of new media tools at its flagship advertising conference
By Ronan Shields Amazon’s ascent in the digital advertising sphere has been one of the more notable aspects of the U.S. digital media landscape in…
Does Google Think Your Website Is Spam?
By rchurt@hubspot.com (Rebecca Churt) Everyone who uses the internet knows the frustration of web spam, where you find a promising page in search results that…
How to Write a Call-to-Action That Gets Visitors Clicking
By Sam Lauron Good writing matters in marketing. Being able to articulate ideas clearly is vital to capturing the attention of prospects. Let’s take a…
Here’s Why You Should Conduct an SEO Audit, and What You Can Learn From It
By Nick Nelson Most companies that are looking to elevate their digital marketing strategy are not starting from scratch. Unless your business is brand new,…
As agencies merge, agency brands may wane in importance
By Kristina Monllos The push for efficiency at agencies continues apace. As holding companies continue to merge agencies, various agency brands seem to matter less…
Spotify is getting closer to podcast profitability, according to Q3 earnings
By Sara Guaglione Spotify is on track to break even on its podcast business by next year, said Spotify CFO Paul Vogel during the company’s…
Cómo la asociación de Shopify con Drake sienta las bases para futuras colaboraciones con famosos
By Vidhi Choudhary Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. La bulliciosa asociación de Shopify con…
Dermalogica, Audible, Zappar and Mastercard are among this year’s Greater Good Award winners
By Digiday Awards The 2023 Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, showcase the work being done across industries on social…