Email Analytics [Research]: 8 Email Marketing Metrics You Should Track
By esantiago@hubspot.com (Erica Santiago) Part of my marketing job is to send emails and track their progress, so I know a lot about the most…
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14 Ecommerce Trends to Expect in 2024
By Erin Rodrigue As an Etsy shop owner, I like to think my products alone are enough for customers to click “buy.” Yet, it could…
Biden’s new executive order marks another inflection point for AI and data privacy
By Marty Swant Describing artificial intelligence as the “most consequential technology of our time,” President Joe Biden signed a new executive order yesterday to guide…
Joy Robins on how she’s steering The New York Times’ ad business into the wave of change
By Kayleigh Barber Subscribe: Apple Podcasts • Stitcher • Spotify The New York Times tapped Joy Robins as its global chief advertising officer this past…
We’re Going To Have To Get Used To Social Media Subscriptions. Here’s Why
By Adam London, UK. 03-17-2019: Printing and placing social media icons on computer keyboard apps. … [+]Facebook, Twitter Instagram Youtube Pinterest Snapchat getty It’s time…
GroupM North America CEO Kirk McDonald exits in senior shake up
By Seb Joseph Kirk McDonald, who has served as the CEO of GroupM North America for the past three years, is leaving his position. GroupM…
Crafting Your Content Blueprint for the Rest of 2023 With Creator Modern Millie
By Modern Millie If you fell off the bandwagon of sticking to your New Year’s Resolution to become a content creator, you’re not too late.…
Does Your Language Help or Harm Your Professional Relationships?
By olivia.mccoy@smithpublicity.com (Suzanne Wertheim, PhD) Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented…
SEO Terms: A Glossary of Common Search Marketing Phrases
By Katelyn Drake With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. There…
AI Briefing: More companies are advertising AI as spending picks up
By Marty Swant Companies investing in AI are increasingly investing more to market it. At least $40 million has been spent this year on advertising…